Crema partnered with a mid-size marketing agency to streamline their entire content creation workflow, resulting in a remarkable 40% reduction in turnaround times. The agency leveraged Crema’s AI-powered drafting tools alongside reusable content blocks to generate larger volumes of high-quality content more efficiently, with significantly fewer rounds of revision.

Key results included a 30% decrease in editing hours, allowing the team to focus more on strategic tasks rather than repetitive editing. Collaboration also improved as the entire team gained access to shared AI tools and templates, increasing overall satisfaction and productivity.

Key Results

• 40% faster content delivery

• 30% reduction in editing hours

• Increased team collaboration and satisfaction

How it worked

The agency adopted Crema’s AI Outlining and Prompt Library to jumpstart ideas and maintain brand consistency. They trained AI models on their style guides, which improved draft accuracy and tone, reducing manual rewrites.

This case study shows how AI tools combined with smart workflows can revolutionize agency output and client satisfaction.